Designing a website is now relatively easy using WordPress and now half the websites on the worldwide web have been created using it. Although WordPress also offers support for a website once it has been created, some owners of photographic websites have complained that it does not offer enough support for their type of site. Although this may be debatable, there is no doubt that the best sites for photographers rely on support other than that offered by WordPress alone.
Something else that a new photographic website owner can expect from one of these specialist websites is assistance with their SEO needs. SEO or Search Engine Optimization to give it its correct name is a set of strategies which, when applied to a website, can make that website more visible online. Having any business website visible online is, of course, essential if that website is to be effective as a marketing tool, attracting new customers. A common mistake which many website owners make is to think that just because a search engine will find the site whenever a relative search is initiated, the site is visible online. Their mistake is not that the site will not be picked up but rather that even if it is picked up, it could be listed as the 900th on that list which means it never really is visible. The use of SEO though can resolve that by the use of keywords. The keywords which are placed in the text of a website will interact with the search engine resulting in the engine placing the site with the keywords, at the top of its list, making it very visible.
Keywords are not the only commonly used SEO strategy though as what is known as back linking is also becoming very popular. A backlink is the placing of a link to one website on another website so that visitors to the host site are encouraged to also visit the other website via the link. This particular strategy works best if both the linked site and the host site have similar interests and better still if the host website is already popular as the more visitors it receives, the more the linked site is probably likely to receive.